Not just another QSR
The quick service restaurant (QSR) game sure has changed. In an industry long dominated by greasy burgers, nondescript sandwiches, and an assortment of fried foods, El Pollo Loco helped break the mold and usher in an era of diverse cuisines and a wider array of options for consumers.
For nearly 40 years, El Pollo Loco has served up fresh, Mexican-inspired dishes featuring its famous citrus grilled chicken as a healthy alternative to conventional fast food. What started with a single store in Los Angeles has blossomed into a popular regional chain with more than 460 locations across five states.
But with each new location and steady expansion over decades, improving loss prevention practices became increasingly difficult. And as the company eyed going public, pressure quickly mounted to find a way to bring it under control.
“Like most retail businesses, we spend a lot time focusing on fraud, abuse, and other loss,” says Shaun Jackson, El Pollo Loco’s Director of Risk Management. “We needed an efficient, cost-effective, and scalable way to increase visibility and minimize risk across our fleet as we continued to expand. When we discovered Envysion and their ability to integrate video with POS data to reveal suspicious transactions, we knew they had a unique solution that we had to consider.”
A long history together
As its risk management efforts took shape alongside its ongoing growth, El Pollo Loco partnered with Envysion to provide a robust and flexible platform for video surveillance and exception-based reporting. Importantly, the company also leveraged Envysion’s experienced staff to act as an extension of Jackson’s team, providing guidance and expertise to extend El Pollo Loco’s ability to reduce loss and minimize transaction fraud.
The long-standing relationship dates back nearly a decade, over which time the company strategically deployed Envysion’s managed video solution—including all the requisite hardware and storage capacity—in select stores to help ensure that each store was taking appropriate steps to root out fraud and loss.
Unlike competing solutions, Envysion integrates with El Pollo Loco’s point of sale (POS) system to automate key loss prevention activities and works seamlessly with other in-house processes and proprietary technologies. With Envysion managed video systems, local and area managers can keep a pulse on the daily operations of each store in their respective territory, using exception reports and video to monitor store safety, fraud, and even liability issues concerning both patrons and employees.
However, not every store utilized the system and for stores that didn’t, it became increasingly difficult for managers to dedicate enough time for visiting each store in person to monitor operations and flag transaction fraud.
“Stores that fully leveraged our video platform had a good handle on loss prevention opportunities. But stores that didn’t have it in place had very limited visibility and no idea how much we were losing each month,” Jackson says. “We knew we needed Envysion in each of our stores, but without concrete numbers to calculate a hard ROI it made it really difficult to justify rolling the services out to everyone.”
Uncovering hidden value
As a customer-centric organization, Envysion routinely seeks to understand how it can add more value to its customer relationships. In conversations with Jackson, he revealed a rapidly growing number of false alarms the company was experiencing across many of it stores. And being headquartered in a state with a unique regulatory environment created additional urgency, as the company faced profit-killing fines and penalties for frequent inadvertent or false alarms.
“Our spending on false alarm responses increased more than 20 times in just a few years, which hurts the bottom line and stifles growth,” he says. “We just considered it a cost of doing business, until Envysion proposed a solution for addressing a problem we hadn’t considered fixable.”
Eradicating false alarm costs
Envysion’s VAV solution has helped transform El Pollo Loco’s operations, creating an efficient and cost-effective way for Jackson’s team to reassert control over false alarms, a long-time challenge and disruption to the business, while enhancing other loss prevention efforts. In the stores where Envysion was deployed, false alarm costs were nearly eradicated, saving El Pollo Loco several thousands of dollars in unnecessary expenses each month.
“We were spending an inordinate amount of time addressing false alarms and finding ways to get them under control for the safety of everyone in our stores,” he says. “Using Envysion substantially reduced the number of false alarms we triggered, alleviated the risk of incurring costly fines for these false alarms, and ultimately saved us enough to completely cover the cost of a full rollout in our remaining stores.”
With the success of the initial VAV implementation, Jackson is looking forward to exploring other ways of incorporating video into El Pollo Loco’s business. “We’re planning to test video for inventory management, monitoring speed of service and cleanliness, and even as a part of some upcoming marketing initiatives,” he says. “Envysion has proven concrete ROI through their creative approach to solving problems most companies assume as sunken costs of conducting business. They’re the ideal partner to help us continue streamlining our current operations and maximizing profitability to accomplish our longer term goals.”