Selling more must go beyond a simple “Would you like fries with that?” Upselling, where your customer upgrades or purchases a more expensive item, or cross-selling, where your customer purchases extra items such as accessories, are in fact sophisticated sales techniques that require not just product knowledge, but coaching and training in best practices and proven sales techniques.
3 key ways to make more money in your store.
- Raise your prices
- Increase your number of customers
- And the more easily obtainable… SELL MORE to each customer.
The purpose of coaching and sales training
In order to properly coach and train sales employees, you first need to know what isn’t working. Using Envysion to obtain intelligent video and audio that integrates with your point-of-sale system can give you a virtual “fly on the wall” point-of-view of individual transactions and employee interaction.
Straight from an Envysion user
Bernie Quintero, director of operations for a KFC group in Florida, uses Envysion to monitor his ten stores, all without leaving his house. He uses the insights from the video intelligence solution to coach and train employees, and he believes Envysion has helped him create a culture of accountability by not just pointing out problems, but by highlighting positive performance and results. Quintero rewards these positive interactions and says that his employees have become “…addicted to doing a good job.”
What does this mean for you?
Video intelligence enables you to create a library of transaction data—a valuable tool for the future of your business. As a new employee enters your operations, he or she can view films that can not only enable them to be quickly and clearly coached on policy and procedures, loss prevention, safety, sales and customer service, but can also effectively train them in cross-selling and upselling—a benefit to the store and to their career.
The end result
This ability to monitor employees in real time enables you to identify opportunities for improvement and coaching. And video intelligence is not just for pointing out what doesn’t work; it can also be a highly effective coaching and training tool to show employees how other employees have not only increased revenue on an individual transaction, but have provided a better, more differentiated experience for your customer.