Wireless Retail Articles

Envysion’s Managed Video Solution Uncovers Opportunities to Boost Sales in Wireless Stores

By July 22, 2016 No Comments

This holiday season you’re going to have increased traffic. Are you prepared to maximize your sales? Say 30% of visitors to your wireless store make a purchase. That means 70% of the customers still can be influenced to buy! While the exact percentage may vary in each of your stores, the key point is this: You need to take advantage of the opportunity to sell more in your stores. And to take advantage of it, first you need to track it.

Envysion’s managed video solution gives wireless retailers unprecedented visibility into store operations, missed opportunities, and customer experience. Plus, Envysion is the only managed video solution that integrates with iQmetrix RQ POS. See the full picture of what’s really happening in your stores with data + video integration from Envysion and iQmetrix

You Only Get Half the Story with Data
You likely already track new activations, upgrades, and accessories sales, and also total revenue per customer. But those numbers tell only part of the story. They only tell you about the people who made a purchase. To truly understand if your stores are selling as much as they could be, you also need to know traffic and sales conversions, or, simply put — how many people came to your store and
didn’t buy? 

By tracking true sales conversion, you can identify the missed opportunity in your stores on an ongoing basis.

And, let’s not forget about those 30% of customers who did make a purchase. What if they purchased only an accessory? Or, maybe they purchased a phone, but what if the sales representative didn’t also offer them accessories or insurance? Those customers could have been influenced to buy more — and, that’s even more missed opportunity.

You’re Tracking the Opportunity. Now What?
In addition to tracking the opportunity to increase sales in your stores this holiday season, consider this: You already put time and money into developing sales processes and training your team on those processes. To be sure you’re seeing the results of those investments by capturing more of the opportunity in your stores, you also need to:

  • Ensure the sales process you’ve put in place is designed to offer an excellent customer experience, especially on high traffic days, like Black Friday

  • Identify order-takers (aka “warm bodies”), those who need additional training, and those who are top performers 

  • Ensure you’re staffing at the right level in each store for the entire holiday season 

  • Improve the overall customer experience while reducing post-sale customer call-in rates

Envysion’s Managed Video Solution Gives You the Insights You Need to Boost Sales
An advanced managed video solution can capture video and audio from your stores, integrate them with your point-of-sale data, and add video analytics and visual audits to give you the business insights you need to improve sales, including:

  • Store traffic and sales conversion trends

  • Missed opportunities

  • Staffing levels

  • Customer greet times

Don’t just survive– thrive this holiday season. For more information about how Envysion’s managed video solution can help you increase sales or to schedule a demo, click here.